Customer Retention: Monitoring Advantage

Monitoring Advantage – Customer Retention Services

We help you increase the percentage of repeat business with your past mortgage borrowers.


Improves your client retention and mitigates your financial risk due to Early Pay Offs by monitoring the mortgage shopping activities of your customers

  • Your follow-up with your previous customer is timely since you know they are interested in a new mortgage.
  • Often borrowers don’t realize they can come back to you for a refinance or for their next purchase loan.
  • Remove barriers from current servicers pushing programs to your previous customer that you can provide.
  • Proactively manage costly Early Pay Offs (EPO) prior to the investor notifying you.
  • It is much less expensive for you to retain a customer than it is to acquire a new one!


“I am a successful user of Monitoring Advantage and have developed an email that I send to all my past clients that have their credit pulled by another lender. The gist of the email is “in this time of so much identity theft” I just want to make sure they know that your credit was pulled. Then I say if they are aware of the credit pull and interested in mortgage information I am still available to help them. The email has paid dividends in me getting a closing and shockingly I have had a few responses that thought all I did was purchases and they did not think I would be interested in refinancing their loan. In the beginning of this program I was embarrassed to contact the client thinking they did not like me when in reality it was just a competitor at the right time and place. It had nothing to do with me other than I need to keep in better touch with past clients.”

Jeff Rickard, Universal Lending


“On September 12th, I received alerts that I had 2 past clients that had mortgage credit reports pulled from other lenders. I sent both clients the templated email and within 2 hours one of the clients had started a new application on my website. Obviously, it was a competitive situation since she was already working with another lender but I was ultimately able to win that deal. I was able to leverage my past relationship with the client and also emphasize the $500 credit towards her closing costs that we were offering. Money talks. The client is now under contract and closing in November. Had it not been for Monitoring Advantage I wouldn’t have even known my past client was in need of new mortgage financing.”

Joel HouwerUniversal Lending


“Using the Monitoring Advantage DAILY NOTIFICATION REPORT and corresponding gift card letter system, I have gained several transactions back, most recently two in one month! Yes, I stay in touch with my clients, however since many clients have their loans serviced by a bank or servicing company after closing, they are constantly bombarded with other offers. Some of those offers sound amazing and clients call on them. They think it will be ‘easy’ to use their current lender since they’re already making payments to them or they just talked to their ‘co-worker’ who got a good deal. Ultimately, a simple file check from me and a call or e-mail to remind them that I’m here and would love to help them is all it takes and I’m back in the mix for them. Oftentimes, I can show them a better way to set things up or get them a better deal and they’ve been thrilled! I love having this program!”

TDCherry Creek Mortgage


“Our numbers with the Monitoring Advantage program have helped us close an additional 10 loans in the past six months totaling $1.5M in volume. The numbers are great and we are starting to see more of the leads converting into closed loans. Thanks!”

Kelly IsenseeGreater Nevada Mortgage


“We have just started using Monitoring Advantage from Advantage Credit and the results have exceeded my expectations. We have been able to convert 8% of the leads into closed loans. The leads arrive more quickly, more accurately and more conveniently than from our previous supplier which has improved our ability to close more loans. The interaction with Monitoring Advantage is quick and the support provided by the Advantage Credit staff is excellent. They also generate monthly reports for us which provide us with the information we need to validate the success we are having. We look forward to continuing to leverage this tool to monitor our data base and continue to grow our business.”

Lance LevinTruWest Credit Union


“Advantage Credit’s Monitoring Advantage platform not only provides First Cal with a safeguard for potential EPO’s, it supports our loan officers with the ability to retain previous clients that might have gone somewhere else for their next loan. We believe this program is an important component for the growth of our company, its profitability, and provides needed support for our Loan Officers.”

– Brandon CaseFirst Cal


“Advantage Credit’s Monitoring Advantage platform is a key piece of our mortgage company’s client retention plan. It helps us generate repeat business to stay profitable, and instantly notifies us of potential future recaptures providing us time to address each one personally and promptly. The service’s monitoring, sourcing, and notification tools are constantly being updated and improved upon. Thank you Carma Scheafer and Advantage Credit! Keep up the good work!”

David AdamsWaterMark Home Loans


“V.I.P. Mortgage, Inc. continues to support our loan officers increase their business and stay connected with their Clients. Monitoring Advantage has been a very successful program for our company. We have closed over $3 million dollars in sales just in the last 2 months because of the monitoring advantage program. Thank you Advantage Credit! We look forward to many more months of success!”

Caren BaileyV.I.P. Mortgage, Inc.


“Monitoring Advantage has been a very successful program for me. I am in the middle of closing three loans totaling $650,000. In each case, the borrower would have probably refinanced with someone other than me and my company. I look forward to utilizing this service and appreciate all that you guys do for me.”

Matthew AckermanUniversal Lending Corp., DBA The Ackerman Group