Search Results for “trigger lead”

Putting the Brakes on Mortgage Trigger Leads

March 2, 2026March 2, 2026 by Mindy Leisure Director of Credit Education

The highly anticipated Homeowners Privacy Protection Act will officially becomes effective on March 5, 2026. The primary objective of this legislation is to address and reduce the volume of unsolicited calls, emails, and text messages that consumers often receive following a credit inquiry related to a mortgage application. Up to this point, the three major ... Read more

Trigger Leads and How To Deal With Them

May 26, 2022 by Mindy Leisure Director of Credit Education

Trigger Leads are something that seems to be more prevalent and worrisome over the last few years. It would be common for Advantage Credit to get calls and/or emails once or twice a month regarding this practice but lately it has been several times a week. So, what is a mortgage trigger lead? When a … Read more

The Truth About Trigger Leads

February 20, 2020 by Mindy Leisure Director of Credit Education

The Truth About Trigger Leadsby Mindy Leisure The first step in obtaining a mortgage is always going through the application process. You found the broker you want to use and fill out all the paperwork. Then you go home to find half a dozen voicemails and emails from different brokers claiming they can offer you … Read more

Homeowners Privacy Protection Act HR 2808 – Where We Stand

August 28, 2025 by Mindy Leisure Director of Credit Education

The Homeowners Privacy Protection Act, also known as the Trigger Leads Bill, was introduced on April 10, 2025. After undergoing committee review and a few amendments, it was passed by Congress on August 2, 2025. The primary purpose of the bill is “to amend the Fair Credit Reporting Act to prevent consumer reporting agencies from … Read more

Credit Advancements on Hold for Now

February 20, 2025 by Mindy Leisure Director of Credit Education

Over the past year, several promising advancements were proposed for the credit industry, including the removal of medical debt from credit reports, adjustments to trigger leads (credit offers based on consumer inquiries), and the development of the FHFA Credit Score Initiative aimed at improving credit scoring fairness. However, these initiatives are currently on hold due … Read more

Prevent Your Credit Information from Being Offered to Companies by Opting-Out

March 30, 2012 by gnetconsulting

You apply for a mortgage. The next day you receive a call from another mortgage lender and you wonder how they knew you were applying for a mortgage. When you apply for a loan, the mortgage lender will pull your credit report. This will trigger an inquiry on your personal credit file. One or more … Read more

Prequal NOW

March 5, 2020 by gnetconsulting

Customer Testimonials “Because Universal Lending has been in business for 30 years we have utilized many different credit reporting agencies. Advantage Credit compares to no other. Their prompt, accurate and reliable credit … Read Testimonials Prequal NOW Prequal NOW is a consumer-initiated and consent-based product that gives potential borrowers the opportunity to see the types of ... Read more

Customer Retention: Monitoring Advantage

August 20, 2024March 5, 2020 by gnetconsulting

Monitoring Advantage – Customer Retention Services We help you increase the percentage of repeat business with your past mortgage borrowers. Benefits Improves your client retention rate by monitoring your past mortgage borrowers and identifies when they make a mortgage inquiry with another lender. This gives you the opportunity to make contact with the borrower and ... Read more

Advantage Credit Introduces Score NOW

June 11, 2015 by gnetconsulting

Evergreen, Colo., June 11, 2015 – Advantage Credit Inc., always strives to provide the most valuable and innovative products and services for their clients. Their newest offering, Score NOW, is a consumer-initiated and consent-based service that gives potential borrowers the opportunity to see the types of loans they may qualify for, all without affecting their … Read more